Largest Jewellery market
According to a recent KPMG study the largest Jewellery market is :
United States with a market share of 30.8%
Japan, India and China and the Middle East each with 8 - 9% and
Italy with 5%.
We predict a dramatic change in market shares by 2015, where the market share is
The United States will have dropped to around 25%
China and India will increase theirs to over 13%
The Middle East will remain more or less constant at 9%
Europeís and Japanís market share will be less than 4% for Japan, and
Less than 3% for the biggest individual European countries, Italy and the UK.
The diamonds are very expensive
The diamonds are very expensive. The high cost of the diamonds has made wearing diamonds a status symbol nowadays. They have unmatched beauty. Also and it is hard to buy many pieces of diamond jewels. Diamonds are highly valuable. Though tey are expensive they are popular all over the world.
People belonging from any culture have a taste for the timeless beauty of diamonds. Especially women from any culture love the diamond most. Diamond jewelery has a mystical appeal. Mostly women like to wear diamond jewellery most. The beautiful pendants hanging around the girl's neck represent the great work of the miners who work day and night to come up with the wonderful diamond cuts.
Diamonds are forever
You may be familiar with the term, 'Diamonds are Forever'. It is made popular by the De Beers advertising campaigns and for good reason. They have been used throughout the ages as bearers of mystic powers and incredible beauty. Not only are these diamonds rare in numbers but also in the number of skilled artisans that can complement their exquisite beauty.
Part of the credit for the almost mythical reverence to diamonds throughout the years belongs to the fact that these beauties are quite rare in their most sought after gemstone quality form. Through the centuries they have been revered and admired by many civilizations. When it comes to history, diamonds have a very long and fascinating record as one of the most intriguing gemstones on the planet. Forged billions of years ago, long before dinosaurs roamed the planet, they have survived the forces of nature to reach us.